#1 In person and digital: Hybrid trade fairs offer the best of both worlds.
What digital features can exhibitors concretely look forward to? How can exhibitors present their products and solutions on the digital platform? What are the advantages of the mix of face-to-face encounters on site and the online services? Marlene Hammel, communicator at Messe Frankfurt, and Jenny Engelhardt, digital expert from the trade fair industry, in dialogue on the topic of "hybrid".
#2 How to maintain your online exhibitor profile
Find out how you can take full advantage of the Media Package Manager (MPM) for your trade fair marketing in a podcast. You can change and supplement your information before, during or after the trade fair – because the exhibitor and product search function is available to trade visitors as a research tool all year round.