Visitor and exhibitors of Automechanika

Automechanika Frankfurt Digital Plus 2021

In addition to a compact physical exhibition, Automechanika’s primary focus is on offering all participants the opportunity to network and present their companies digitally. The new stand packages based on the ‘plug-and-play’ principle reduce trade fair preparations to a minimum.

What to expect on site in Frankfurt

Exhibitors stand packages
Individual stands
Automechanika Academy
Workshop for the future

Standpackages at Automechanika Digital Plus

Standpackage, 24 sqm

  • Stand space
  • Stand construction
  • Cabin with presentation wall and incl. full-surface digital printing
  • LED monitor for playing product videos
  • Furniture such as counter, bar table, etc.
  • Cleaning incl. hygiene equipment such as disinfectant dispenser
  • Lighting, electricity
  • Internet connection
  • Digital Features

Price: 9,900. - EUR
Plus 19% VAT, 0.60 €/sqm AUMA fee and 2.95€/sqm environmental fee plus Media Package

Services of the stand package 24 sqm as download

Standpackage, 48 sqm 

  • Stand space
  • Stand construction
  • Cabin with presentation wall and incl. full-surface digital printing
  • LED monitor for playing product videos
  • Furniture such as counter, bar table, etc.
  • Cleaning incl. hygiene equipment such as disinfectant dispenser
  • Lighting, electricity
  • Internet connection
  • Digital Features

Price: 16,900. - EUR
Plus 19% VAT, 0.60 €/sqm AUMA fee and 2.95€/sqm environmental fee, plus Media Package

Services of the stand package 48 sqm as download

Your are interested in participating in Automechanika Frankfurt Digital Plus with an individual exhibition stand?

Stand area 1- 4 sides open, without equipment

Price: 265,- EUR/m²

incl. digital features plus Media Package, environmental fee, AUMA charge and VAT
The minimum stand size is 40 m², the maximum stand size is 250 m².

Please contact your contact person in the Automechanika Sales Team

FUTURE MOBILITY PARK – Experience. Utilize. Connect.

Aufbau Future Mobility Park

What will tomorrow’s mobility look like? How will the vehicles look, and what will they be capable of? What drive systems will be used? And how will these new developments impact our mobility behaviour?

The Automechanika and Hypermotion events in Frankfurt will be presenting the ‘Future Mobility Park’ – an innovative test and experience circuit located at the heart of the exhibition grounds.

Parcours components

Test Area
Micromobility, cargo bikes, cars, cargo and commercial vehicles, electric vehicles, alternative drive systems, autonomous driving (vehicles)
Display Area

Charging systems, alternative drive systems, storage technology and batteries, workshops (service and conversions), photovoltaic systems
Info Area
Eat & Talk, check-in area, company presentations


  • Product presentation (from 9 sqm)
  • Positioning in the exhibitor area of the Future Mobility Park on the Agora and according to an accepted booth offer
  • General communication & advertising in regards of Future Mobility Park, e.g. press release, ad placement, social media
  • Logo placement on parcours website
  • 10 ticket vouchers for visitors
  • 2 exhibitor passes

Price: 85.00 €*

* Plus 19% VAT, 0.60 €/sqm AUMA fee and 2.95€/sqm environmental fee, plus Media Package

Please note:

  • This offer applies to exhibitors, already participating with another stand, and in combination with the regular application for Automechanika Frankfurt digital plus in 2021.
  • The product presentation in this offer does not include any furniture.

In addition, you benefit from the new free digital features, you can find out more here.

PDF Download
  • Company name recognition in the press release
  • Mention by name and/or logo placement in social media posts and/or ads
  • Contribution in the Automechanika visitor newsletter
  • Logo placement on banners at the parcours barriers

Package price: 500.00 €*

* All prices are subject to value added tax at the current rate.

Automechanika Frankfurt Digital Plus 2021 and Automechanika Frankfurt 2022

We have compiled and answered further information and frequently asked questions for you here.

Digital participation as an exhibitor

You cannot take part with an exhibition stand, but still want to be a digital exhibitor? We have developed a special offer for this.

Digitale Features

  • Customisable company profile (text, video, picture material)
  • Utilisation of the new digital features (live streaming, matchmaking, chat function)
  • 2x „Exhibitor Representative“ (digital access for your team incl. team calendar)


  • 10x visitor vouchers (including digital access)
  • Promotion material
  • Media Package

Standard package price: 5.900,00 €
(Net incl. Media Package)

In the case of digital participation as a purely virtual exhibitor, by pressing the "Declaration of participation" button in the last step you declare your binding participation in the event and accept the General Terms and Conditions for digital events in a legally binding manner. You will find a link to the General Terms and Conditions and to the privacy policy at the end of the page.

New digital features

1 zu 1 Videocall

All exhibitors benefit from digital features at no extra charge:

Expanding your digital presence

  • Optimised exhibitor search with new functions. Maintain your own company profile online with the new media package manager – as often as you like and whenever you want
  • You enjoy greater reach thanks to the visibility of all exhibitor information (products, videos in the media centre, texts) even after the event is over
  • New digital opportunities for product presentations – including live

New leads and targeted customer acquisition

  • Your leads are updated on a daily basis
  • Targeted customer acquisition thanks to digital visitor profiles and the ability to access information on the interests of all participants
  • Content marketing via different channels & advertising formats (ads, banners, radio, live stream on the web), for additional charge

Expanded interaction and contact possibilities

  • digital matchmaking in the clearly-structured Automechanika product world
  • Live chat and video chat functions
  • More real-time interaction (direct contact, e.g. in chats with speakers and other experts)
Learn more about the digital features and the virtual platform - Overview & Prices“

Are you interested in the additional services for exhibitors?

Please contact Anabell Condemi (, Alexandra Jafari ( or Benjamin Braun (

The media package

Enjoy the spotlight! Take advantage of the Automechanika Frankfurt media package to raise the profile of your stand before and during the trade fair. The media package is obligatory for exhibitors and constitutes an important tool for a successful trade fair presentation. Find out more about what the package has to offer.

NEW: Media package manager (MPM)

With the Media Package Manager you can fill your company profile with all relevant company and product data. You can enter, manage, change and update the data yourself at any time. The short video shows how MPM works.

COVID-19: Important information for your trade fair activities

Everyone has felt the impact of the COVID-19 pandemic. As trade fair, the well-being of everyone involved is extremely important to us. That is why Messe Frankfurt has developed a concept for hygiene, medical and organisational measures that has been approved by the authorities.

We kindly ask you, as an exhibitor, to update your stand construction concepts to satisfy protection and hygiene regulations.

Learn more



Here you can find all important information about the new Messe Frankfurt check-in system. To ensure your set-up resp. dismantling activities can run as smoothly as possible, all vehicles accessing the fairgrounds will need to be registered by you.

For any further queries, about the Automechanika traffic regulations::
Telephone +49 69 75 75-66 00
send email

Messe Frankfurt Traffic Management

Registration for accessing the fairgrounds will be possible around August 2021.

Press services at Automechanika

Press center

Reports in the press, radio and television contribute to the success of your presentation at the fair. Therefore we would like to offer our support for your PR activities before and during the fair.

Documents for your trade fair preparations

Here you will find important documents for your trade fair preparations – including the Checklist – that you can easily download in PDF format.

Important note on unofficial exhibitor directories

We would like to inform you that numerous suppliers have issued so-called "unofficial exhibitor directories". There are also e-mails in circulation that offer lists of exhibitors and visitors. Please pay attention to our information on this topics:

We would like to inform you that numerous suppliers such as Construct Data (FAIRGuide, Expo Guide), Matic Verlagsgesellschaft mbH and the online catalogue "International Fairs Directory" have issued so-called "unofficial exhibitor directories".

These directories have nothing to do with the official exhibitor directory as issued by Messe Frankfurt Exhibition GmbH.

The official exhibitor directory as well as all online media are strictly issued by Messe Frankfurt Exhibition GmbH in collaboration with Messe Frankfurt Medien und Service GmbH.

The billing of the booked online media is based on the respective trade fair event visited. The invoices correspond to the typical Messe Frankfurt Corporate design.

You can find more information about the so-called "unofficial exhibitor directories" on the home page of the AUMA, the Association of the German Trade Fair Industry.

We would like to inform you about e-mails with such or similar contents:



I am following up to confirm if you are interested in acquiring the Visitor’s List.

Trade fair event*, Frankfurt, Germany

Verified Visitor’s Counts: 10,100

Contact record includes: - Contact Name, Company Name, Contact Title, Telephone, E-mail and Web Address.

Let me know your interest, so that we can send you cost & additional information.

Looking forward to hearing from you.


* trade fair event e.g. Heimtextil, Nordstil, Ambiente.



There is no cooperation between the Messe Frankfurt Exhibition GmbH and e-mail senders who offer an alleged "Attendees List/Visitors List" or similar. Visitors and/or exhibitor lists for trade fairs will by the Messe Frankfurt Exhibition GmbH not be passed on, sold or passed on for sale to third parties in any other unauthorized way. Only non-personalized data (among others no personal e-mail addresses) is publicly accessible in the context of trade fairs. The scope of the exhibitor application depends on the marketing services (media package, exhibitor search, catalog etc.) booked for the trade fair event.

Messe Frankfurt against Copying

Messe Frankfurt against copying

The “Messe Frankfurt against Copying” initiative supports you with extensive information and personal consultation to help you protect your intellectual property. Please also note the legal information for exhibitors.

In the past, parts and accessories advertising has repeatedly been the subject of legal disputes. These mostly involve complaints by suppliers about their own trademark being used on parts or accessories without authorisation or at least not in the due and proper form. As a consequence, the exhibitor is in many cases prohibited from further exhibiting the products concerned, or related promotion material. These measures can be enforced under civil or criminal law.

To ensure our exhibitors have a trouble-free trade fair, we would like to draw your attention to the following:

1. General

The accessory or spare part, its packaging and support materials should be designed in such a way that the targeted public is left in no doubt as to the origin of the product. Unambiguous identification must clearly show that the part concerned is the product of an independent third party and not the product of the original manufacturer. The easiest way to do this is to label the product and packaging with your own trademark in a clearly visible place.

The same applies to other advertising measures as well as to the design of the exhibition stand. This, too, must not in any way convey the misleading impression that a special relationship exists with the original manufacturer.

Use of the logotypes or symbols of an original manufacturer for your own advertising purposes requires the prior consent of the trademark owner. Apart from a few legally defined exceptions, the lack of the owner’s consent constitutes an infringement of property rights and may result in civil or criminal legal action.

2. Measures

The logotype or symbol and other business marks of a vehicle manufacturer should therefore only be used if the necessary consent has been granted. You should obtain such consent in writing and keep this document to hand at the trade fair so that you are able to present it if required. The consent should refer to the specific form of advertising or use.

Particular caution is advised when making references to the name of the original manufacturer, as well as to trademark-protected brands or model names. Such information is only permitted where this is necessary to inform the public about the designated use of your own products.

However, it is only necessary to use a third-party trademark where such information about the purpose of the products cannot be provided in any other meaningful way. The specific use must, therefore practically constitute the only means of providing such information. This relates to cases in which such information – for example concerning compatibility with an original part – practically cannot be provided without using the original trademark.

Such exempted use constitutes a legal exception, which should by definition be interpreted restrictively. Where, for example, technical standards or norms exist that are suitable for providing the targeted public with comprehensive and complete information as to the intended purpose of the product (such as size specifications or DIN standards), the use of the trademark would in principle not be necessary and would therefore be inadmissible. Whether an individual case constitutes such a legal exception, i.e. whether it is permissible to use a trademark to describe the intended purpose without the original manufacturer’s authorisation requires detailed examination from a legal point of view. The same applies to the question of what form such use should take; namely, it must not violate moral standards. Thus, the thirdparty trademark in particular may not be used for advertising purposes above and beyond the advertising effect associated with the necessary product designation. This may already be the case where instead of the logotype a manufacturer’s well-known symbol is used.

In your interests and ours, we thank you for heeding the above recommendations when organising your trade fair presentation. As it largely depends on the circumstances of the individual case, we recommend that where clarification is needed you obtain legal advice ahead of the trade fair. Create clarity about the provenance of your products and help us to make our event more transparent.